Emotional Appeal

To engage an audience its best to use visuals instead of text. To most people, reading a comic book is a more intuitive way of attaining information rather than reading a book. The same reasoning allows you to persuade better with emoticons rather than with just text messages. Remember that watching something is more fun than just reading it.

Power of Storytelling

Just like with drama, storytelling is all about setting the mood and allowing the audience to see things from your perspective. With the help of visual aids we can empathetically guide our audiences to feel and even think what we wish them to. This is a higher-level of presenting skills that focus on what you wish your audience to feel and remember, instead of just telling them what you know.

Memorable Identity

In public venues, it is important to standout from numerous competitors in order to be remembered. Visual cues have a proven track record for long-lasting memories. So why not use recognizable avatars and animations to have your audience visually recall your presentations through association?

Relaxed Interaction

When receiving information, audiences naturally tend to filter out uninteresting stuff. So it is important to first break down mental barriers before we wish them to accept our ideas. Interesting visuals mixed in with humorous comics make people laugh. And once they laugh you then have the opportunity to invite their opinions and endorse your ideas.