Has anyone in marketing thought about this? Having the price exactly the same even if you already own a copy doesn't inspire me to buy it again. As an existing customer I'd like the convenience of being able to work in either program but also on the developer side it would help generate more products to be released in the market place.

I'm thinking maybe it would make sense to have a licence that is only active in one program at a time but pay a little bit more if you want it to work in both programs at once for whatever reason.